​​2. Thur 8/22/13: Market Selection & Entry Strategy+ Integration of Business Strategies & Marketing Strategies, Worldwide

 

• Discuss: Cinnabon at this link:·       

• ​Discuss: R5-Kaell Robinson - LiveWordly.com 

• Read summary: R6- Porter's The Competitive Advantage of Nations

• Browse SM2- Understanding Social Media

• Discuss Case: CP Boots PLC: Japan Market Entry

·         ​ISSUES FOR CLASS DISCUSSION/PRESENTATION Boots

o    Can/should an English firm founded in 1849 enter global markets via a JV?

o    Why hasn’t Boots expanded outside the UK up to now?

o    How different is Japan’s market from what Boots is serving now?

o    Is Boots’ direction potentially lucrative for them?

·         Key Learning Objectives

o    An understanding of the issues firms face when entering global markets

o    An appreciation that both very old and very new firms can “go global”

o    Insights into particular culture traits that companies often face in new markets

 

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