Global Marketing Management
Hank Built This!
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12. Thur 9/26/13: Making Global Marketing Work
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Read Link-SM12-Social Media Amplifying TV Ads
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Team 8: CP Tequila Mobile SA
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ISSUES FOR CLASS DISCUSSION/PRESENTATION-Tequila
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Where should Tequila Mobile focus their marketing efforts?
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What balance should they seek between serving developed and developing markets?
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How and do developed markets pull developing ones?
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What’s going on in the mobile game market globally?
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Read R17-Kadzban & Motwani: How to integrate & refine global operations
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Key Learning Objectives
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The world is embracing smart phones at a very rapid rate and global marketers have to have a handle on the ramifications of this phenomenon.
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A feel for how products (and services) can flow from place to place
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An understanding for how technology-based products are marketed across global boundaries
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11. Tue 9/24/13: Organizing for Global Marketing Operations
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Read R21-ContainerShipping -Wiki
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Read Link-SM11-Global study shows more journalists embrace social media
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Team 7: CP Meli Marine Spreadsheet Link
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ISSUES FOR CLASS DISCUSSION/PRESENTATION
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What are the most significant factors affecting the attractiveness of the container shipping industry?
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What strategy does Meli Marine have for competing in this industry?
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How has Meli Marine performed compared to its key competitors: Evergreen Marine, Wan Hai Lines, and Yang Ming Marine?
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What recommendations would you make to David Tian?
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Key Learning Objectives
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More than any other single factor, the advent of container shipping was the technological breakthrough that has made global trade possible. Without it, globalization would be decades behind where it is now. This case was chosen to provide students of Global Marketing Management a background into this fascinating industry. A quick background of this industry is on wiki.
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Use www.prezi.com for all case presentations!!
23 Sep-29 Sep
