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The CAGE Distance Analysis function enables the user to create a customized CAGE Distance metric (analogous to kilometers or miles but taking into account Cultural, Administrative, Geographic, and Economic factors) and to use that measure to adjust or“discount” measures of foreign market opportunities (market size and growth) from the perspective of a particular home country. Thus, it provides a rigorous method to identify and rank foreign countries according to their similarity or difference from a particular home country, and to incorporate that information into the analysis of foreign mar-

ket opportunities from that home country’s perspective. {From the link below}

 

Instructions: Click the link below and explore the free version of "Distance Still Matters" paying particular attention to the impact of the data provided Vis-a-Vis Ghemawat's CAGE Model.

 

 

This "Interact" links to an interactive exercise based on the Ghemewat's CAGE Model discussed in his reading "Distance Still Matters."

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