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9. 9/17/13: Managing Global Portfolios

&

10. 9/19/13: Rationalizing Global Marketing Operations

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  • ​Read R15-Bartlett & Ghoshal: Going Global: Lessons from Late Movers

  • Read SM10-Demystifying social media

  • Team 6: CP 7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments

  • ISSUES FOR CLASS DISCUSSION/PRESENTATION-7-Eleven

    • How has the convenience store concept evolved in the US?

    • Is the concept universal across all countries, including Taiwan?

    • How do 7-Eleven stores in Taiwan compare with their counterparts in the US?

    • Has localization of 7-Eleven in Taiwan strengthened – or weakened – the concept of convenience stores?

    • Does the service differentiation offered by 7-Eleven in Taiwan deliver competitive advantages to the store chain? If so, how?

    • Can the operational format of 7-Eleven in Taiwan be expanded to other countries? Why or why not?

  • Key Learning Objectives

    • We’re at a point in the course where we need to start putting it all together

    • Insight into just how “portable” concepts are from country-to-country

MidTerm Exam from 9/12 today

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Move 9/17 to 9/19

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9. Tue 9/17/13: Managing Global Portfolio​s

 

o    ​SKIM R14-Ghemawat: Distance Still Matters

o    Team 5: CP Global Branding of Stella Artois presentation

  • ​ISSUES FOR CLASS DISCUSSION/PRESENTATION - Stella

o    Does it make sense for Interbrew to develop a global brand?

o    Does Stella Artois appear to be the right choice as the company’s flagship brand?

o    Interbrew’s strategy has focused on developing cities as markets rather than on the more traditional view of countries as markets — what are the pros and cons of this approach?

o    What would Interbrew have to do to succeed with Stella in the major urban market closest to where you live?  Will these requirements vary much between major cities?

o    Consider the broader question of what role the Internet should play in developing Stella Artois as a global brand.

  • Key Learning Objectives

    • A feel for the issues facing companies with operations spread geographically

    • How firms cope with portfolios that are great distances apart

    • How present day technologies are impacting these operations

  • Top 2011 Global Beers Slideshow

16 Sep-22 Sep

Use www.prezi.com for all case presentations!!
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