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NO Class TODAY: Move to Tuesday, 9/17

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8. Tue 9/17/13 Mid Term Exam in class

 

  • Read SM8-Future of Social Media...

  • Details are linked from class web site and are also here:

  • Key Learning Objectives

    • To gain experience in identifying global marketing opportunities

    • To become adept at displaying these opportunities in Infographics

    • To become adept at using extant tools for personal competitive advantage

7. Tue 9/10/13: Global Branding

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o    What is ES's core business? Discuss the "total product view" (i.e core, actual and augmented)

o   Complete a SWOT analysis. What is ES's competitive advantage?

o   In what stage of the PLC is the company located? How has the company's positioning and differentiation strategy changed over time?

o    What is the company's current entry strategy? Is this strategy consistent with the company's vision? List the pros and cons for each entry mode.

o    Should ES target a new market? For example, should the company target the emerging "affordable luxury market?" Explan and support your response.

Overall recommendations and marketing mix strategies recommended?

  • Key Learning Objectives

    • To underscore the importance of traditional branding principles for building a sustainable global brand

    • To explore the changes of strategy as a company moves through the stages in the PLC

    • To explore the business strategies for globalization

    • To cover various aspects of maketing such as product development, branding, pricing, pormotion and distribution from a global perspective

    • To explore strategic alternative to various product/market development strategies.

9 September - 15 September

Use www.prezi.com for all case presentations!!
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