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14. Thur 10/3/13: Skyepack Social Marketing Plan presentations and course wrap
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Key Learning Objectives
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To gain experience and insights into what is involved in the global marketing management of actual Indiana-based "companies" Skyepack and PurdueNExT
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To hone your analytical and presentation skills
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To have the opportunity to gain valuable “real” experience working with a “real” company
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To apply the concepts and theories studied and discussed in class
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13. Tue 10/1/13: Course Review & Prep for Final
Read R19-Measuring marketing’s worth
Read SM13 International Business International Social Medi
Read SM14 Social media and business intelligence
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Key Learning Objectives
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Be in a position to “put it all together” regardless of firm size, location, market, or product/service
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Answer any last minute questions or concerns about the final presentations
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Obtain feedback from the class
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30 Sep-6 Oct
Final Presentations from Boilercase