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14. Thur 10/3/13: Skyepack Social Marketing Plan presentations and course wrap

 

  • Key Learning Objectives

    • To gain experience and insights into what is involved in the global marketing management of actual Indiana-based "companies" Skyepack and PurdueNExT

    • To hone your analytical and presentation skills

    • To have the opportunity to gain valuable “real” experience working with a “real” company

    • To apply the concepts and theories studied and discussed in class

13. Tue 10/1/13: Course Review & Prep for Final

 

Read R19-Measuring marketing’s worth

Read SM13 International Business   International Social Medi

Read SM14 Social media and business intelligence

  •       Read R20-The global company’s challenge    

  • Key Learning Objectives

    • Be in a position to “put it all together” regardless of firm size, location, market, or product/service

    • Answer any last minute questions or concerns about the final presentations

    • Obtain feedback from the class

30 Sep-6 Oct

Final Presentations from Boilercase

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