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4. Thur 8/29/13: Local Market Expansion ​

+ Intro to Skyepack & PurdueNExT​

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  • ​Read: R9-Taking a Purdue innovation to global markets ​

  • Speakers: CEO Brady Kalb->Skyepack, Prof Iyer PurdueNExt​​

  • ​SKIM: R10-Caligiuni & Colakoglu: A strategic contingency approach to expatriate assignment management

  • Read: Link SM4-The Right Social Media Platform​

  • Key Learning Objectives

    • Via today’s readings, gain insight into issues involved in expansion and management of global efforts

    • ​Provide the class background on both the subject for the Mid-Term, Skyepack, and the industry in which it will compete, the global mobile market

  • Team 1 present: CP Harley-Davidson India

  • ISSUES FOR CLASS DISCUSSION/PRESENTATION

    • What factors should Harley-Davidson consider when selecting markets?

    • Does India qualify for the luxury and lifestyle products such as Harley-Davidson bikes?

    • what post-launch marketing issues did Harley-Davidson face in its initial years in India? Possible solutions?

  • Key Learning Objectives Harley

    • Understand the concept of selecting markets

    • Understanding and appreciating the various factors that need to be considered when selecting the markets

    • Assessing various post-launch marketing issues in emerging markets such as India

26 August - 1 September

3. Tues 8/27/13: Multiple Country-Market Assessment

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  • Guest Speaker Tom Wagner (Resume)

  • ​SKIM London & Hart: R7-Reinventing Strategies for emerging markets.....  ​

  • ​Read R8-Looking Abroad for a Bigger Boost in Business - WSJ article Resource

  • Read SM3-The Dollar Payoff from Social Media

  • Key Learning Objectives

    • Via today’s readings, gain insight into issues to be considered when entering foreign markets

    • To provide the class with a background in global marketing from an industry veteran

  • Class Discuss: CP Apple iPad in India: Was There a Way Out?

  • ISSUES FOR CLASS DISCUSSION/PRESENTATION

    • Apple delayed the launch of iPad in India by nine months from its US launch. What are possible reasons for this decision? Wise?

    • What are the various selection criteria Apple could have considered before selecting the Indian market?

    • What are the potential threats that Apple could face in a country like India where it is striving hard to achieve its global image as the market leader?

    • Apple's product strategy is a global success, but it failed in India. Why?

  • Key Learning Objective Apple iPad

    • Which key indicators should be considered when selecting global markets?

Use www.prezi.com for all case presentations!!

Move to 9/2

Prof Ananth Iyer

Team 1 Harley

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